A business undertakes many attempts to establish itself in a consumer’s mind. Marketing campaigns, offers, promotions, etc., come together to target the desired audience. Businesses should leave subtle hints while the macro forces work. The secrets-of-the-trade lie in the littlest of things, including logo mats. Let us take a tour of how these things capture the customer’s attention.
Door mats help clean, protect, and maintain the surroundings. However, these aren’t the only merits of this excellent product. Door mats offer significant brand awareness, marketing, and branding opportunities. They are functional and a subtle marketing tool. These mats can produce considerable benefits if used properly.
Branding Through Logo Mats
A consumer associates strongly with a brand’s name and logo. It helps them recognize the brand out of numerous available options. Thus, the way a business registers its name and logo in the customer’s mind is crucial.
Let us look into how door mats fit a business’ branding strategy:
-
The First Impressions
The foremost noticeable thing when a consumer enters your facility is the surroundings. It helps them judge the business’ climate, cleanliness, and culture. Installing logo mats at the entrance can register the brand’s name, logo, and slogan in the visitor’s mind.
It creates a favorable impression and remains pleasing to the eye. Moreover, it enriches the aesthetics and represents the services promoted by the firm. Thus, a positive brand image gets registered in the visitor’s mind.
-
Enhanced Visibility
Working on subtle nuances can benefit a business looking to improve visibility. The more your logos and name appear in front of customers, the better it will capture attention. Door mats may seem insignificant in this situation. But, constant exposure to your logo through mats can help build your image in their mind.
-
Communication Icebreakers
Smartly placed logo mats can be excellent icebreakers. They can inform the customer about your intended services. Similarly, it can generate curiosity in their minds about specific things.
Curious minds will call for action, thereby turning potential leads into sales. Thus, excellent mat design and color appeal will work wonders for the business.
-
Indicating Professionalism
Company-themed door mats affect consumer psychology. They keep the dirt and moisture away and impact firms’ professional appearance. The ultimate impact lies in enhancing reliability and trustworthiness.
Door Mat Branding Tips And Tricks
If your business wants to avail the door mat branding benefits, the following trade tips can help:
-
Manage Color And Clarity Match
Ensure that the content written on the mats is easy to read. If the color overpowers the logo text or seems unappealing, it will leave a negative impression. The colors chosen for the logo mats must be consistent with the overall brand’s color scheme.
The customer should be able to recognize and distinguish your brand from others. For instance, if the brand color is purple, ensure it doesn’t come out as lilac on the mats. Moreover, the text should be visible and not overpowered by the base color. You can consider contrasting colors like golden for the same.
-
Consider The Size And Shape
Before finalizing the mat design, consider the area to place it. Do you want it to be at the entrance? Will you keep it in the waiting room or somewhere else? Answering this question will help you determine the mat’s size and shape.
Doors mats traditionally are rectangular. However, they are also available in oval, square, one-side round, and another side rectangular, and funky shapes. The logo, design, and area placement can determine the size and shape of the mats.
-
Do Not Forget The Quality And Design
Finally, the last consideration in choosing the right door mats is their quality. Ensure that they are slip-resistant, protective, and clean. Do not keep the indoor mats on the entrance or vice-versa. Both outdoor and indoor mats have unique capabilities.
The indoor mats cannot absorb dirt like the outdoor ones. Moreover, the cleanliness requirements for both will also vary. Thus, these should be the primary factors influencing door mats’ purchase.
Another significant decision is the design. The outdoor mats should preferably be of a darker color. The reason is that they attract the most dirt from the visitors. A light-colored mat will spoil soon, especially in rainy and muddy seasons.
The outdoor mat must be simple and welcoming. On the other hand, the indoor mat must contain appealing branding elements.
An Eco-friendly Promotion Strategy: Door Mats
Logo mats are strong, durable, protective, and have an eco-friendly promotional strategy. Since they are long-lasting, they can remain and capture customers’ attention for a long time.
The simple and captivating door mat designs are excellent advertising tools. Businesses can benefit from its cost-effective approach. Its advantages spread over a long term, thereby making it the best investment.
Purchasing top-quality logo mats from a reliable company can make a difference in your branding.
